Immersion

Ayvo

client

Ayvo Cannabinoids

Category

Startup Branding

Ayvo came to us without a name or identity, just an idea. But there were in no way lost. They called themselves a cannabinoid brand. We had never heard this before, so I took a huge interest. They set out to solve one problem the athlete’s mental health and addiction problems. Using cannabinoids to solve this crisis.

The design choice we wanted to go with was bold but clean. The team was very adventurous and a risk taker but not sloppy.

Overview

We were here to help them find their voice and have them focus on the impact they wanted to make and use design to communicate to their customers. We did this throughout their entire design, working hand and hand with their team to make sure the design embodies their culture.

Our Role

Packaging

Logo & ID Systems

Brand Strategy & Architecture

Design Material

Handover Training

Discovery & Research

Marketing Strategy

Merchandise

Brand Style Guides

UX/UI

Naming

Website Design & Development

Made to push boundaries

“We exist for us, the explorer, the athlete, the adrenaline seeker. We push boundaries. Here to help you do just that because we are one; we are the same, so you never have to stop truly living. This guides us, in every discussion we make, every product we release, and every ingredient we add. This is our North Star.”

Made to push boundaries

Formulation Breakdown

We didn’t want to stick to the normal way of advertising in this industry so we used messaging that will speak to the community we are going after. By not focusing on trying to make the sale right there and focusing on making them feel something. We put ourself in a potion to

Ayvo wanted a website unlike other websites in this industry. They wanted the website to impress, since they were such a new brand it was hard they wanted to look exciting to the customer. Their main goal was to build a place to educate. They wanted to teach their consumer what Terpenes and Cannabiods could do so we built out custom CMS pages that got information for multiple third parties in a clear format that is easy to read. Sense they were in CMS template pages they were able to update these pages with very little to almost no training.