Immersion

Moonlight

client

Moonlight Extraction

Category

Startup Branding

Moonlight was an extractor with a different level of respect for the process than most. With a team with a combined 80 years of experience in extracting you could say they had great pride in their process and the product that it produced. They specialized in craft extraction with some of the best test result numbers in Oregon.

The team was casual, fun, and witty. Loving what they do and the process. We needed to find a way to embody them in the brand we where set out to create without loosing losing the feeling of serousnous they had for the quality of product.

Overview

The brand was very new and just got their new Facility up and running and needed packaging a website and much more. But before we started on that we had to dig deeper into understanding them and the brand they wanted to create. That’s where Moonlight was born.

Our Role

Packaging

Logo & ID Systems

Brand Strategy & Architecture

Copywriting

Discovery & Research

Design Material

Investor pitch deck

UX/UI

Brand Style Guides

Website Design & Development

Naming

Merchandise

Marketing Strategy

Handover Training

Challenging the industry to not cut corners and to put the consumer first.

We exist to help move the industry to higher standards for their process and higher quality of the product. But, again, putting consumers first and ensuring that always stays the same.

Challenging the industry to not cut corners and to put the consumer first.

We exist to help move the industry to higher standards for their process and higher quality of the product. But, again, putting consumers first and ensuring that always stays the same.

When creating the stylescapes, there were 2 main directions we could have moved in with the words they used to describe the brand they were trying to create. We use the stylescape to clarify that we understand their vision for the brand and use it as a guide and source of inspiration when designing different aspects of the brand.